Branding is more than having a cute logo.

Your brand is how people recognize you, remember you, and decide whether your business feels professional enough to trust.

Branding 101: Beyond the Logo is a class replay designed to help entrepreneurs understand what actually goes into building a strong, consistent brand beyond choosing a logo and a few colors.

You'll learn how the different pieces of your visual brand work together, what should be included in a complete logo suite, which file formats you actually need, what to request from your designer, and how to organize your brand so you can show up consistently across platforms.

The training starts by breaking branding down into perception, trust, and recognition, rather than treating your logo as the entire brand.

What You’ll Learn

Branding Beyond the Logo Understand what branding really means and why your overall brand presence matters just as much as the logo itself.

Understanding Your Logo Suite Learn the purpose of your:

You'll also learn when and where each version should be used so you're not trying to force one logo into every application.

Understanding Your Brand Files Finally figure out the difference between:

The class explains what each file type is, when to use it, and common mistakes to avoid.

What to Ask Your Designer For Learn what files and brand assets you should receive from your designer, including your different file formats, editable master files, and brand/style guide.

Building a Complete Brand Kit Learn the elements that should make up your brand kit, including your logo suite, brand colors and hex codes, fonts and hierarchy, brand voice keywords, and moodboard.

Using Your Brand Kit in Canva See how your logos, colors, and fonts can be organized inside Canva so you can apply your branding to templates faster and avoid constantly using random designs.

Common Branding Mistakes Learn what can make a brand look inconsistent or unprofessional, including mismatched colors and fonts, inconsistent logo usage, missing guidelines, and not requesting the proper files from your designer.

Build Your Mini Brand Board The training also walks participants through identifying a primary color, secondary/accent color, font style, and 3 words that describe their brand personality.

Who Is This For?

This class replay is ideal for:

New entrepreneurs developing their first brand
Business owners who only have a logo but no complete brand system
Entrepreneurs preparing to work with a graphic designer
Business owners struggling with inconsistent visuals
DIY business owners using Canva
Entrepreneurs ready to make their business look more polished and recognizable

What You’ll Receive

You'll receive on-demand access to the Branding 101: Beyond the Logo class replay.

Watch the training at your own pace and return to the lessons as you work on strengthening your brand.

Important Information

This is a digital class replay. No physical product will be shipped.

This purchase provides access to a previously recorded training. It does not include live attendance, personalized branding services, custom logo design, or one-on-one consulting unless specifically stated.

Purchase is for individual use only. The replay and accompanying materials may not be copied, recorded, resold, redistributed, shared, or provided to others.

Due to the digital nature of this product and immediate access to the training, all digital product sales are final and non-refundable. No refunds, returns, exchanges, or cancellations will be provided after purchase.